Why BEAUTI-FLTR Isn’t Water Resistant—and Why That Matters
At BEAUTI-FLTR, we believe sun protection is an everyday ritual, not just a beach-day essential. So when it came time to create our formulas, we made a deliberate, considered choice: not to make them water resistant.
It may seem unexpected in a country like Australia where the ocean is never far, but the truth, supported by Australian research, is quietly profound:
Most sun damage doesn't happen when you're swimming. It happens while you're simply living.
Walking to get a coffee. Driving with the window down. Sitting by a window. Picking up the kids. Going for a walk in the afternoon. These are the moments - the ordinary, overlooked ones - where UV exposure silently accumulates, day after day.
We didn’t want to make just another sunscreen. We wanted to make the SPF you’d actually want to wear every single day.
That meant prioritising elegance over water resistance. A skin feel so soft and seamless, it disappears into your morning routine. A finish so refined, you forget it’s even there. A texture that plays beautifully with makeup or bare skin, and never leaves a chalky trace behind.
We chose breathability. We chose beauty. We chose comfort.
This is sunscreen for the light-filled everyday moments that matter more than we realise.
This is BEAUTI-FLTR. Your daily Beauty Filter.
Because sunscreen isn't just skincare - it's a love letter to your future-self.
