Sunscreen isn’t just skincare—it’s a love letter to your future self.
BEAUTI-FLTR SPF 50+
At BEAUTI-FLTR, we believe protection should feel like a ritual, not a routine. Our broad-spectrum SPF 50+ is crafted to be elegant, intuitive, and a joy to wear—because your skin deserves both care and pleasure.
Think of us as your invisible beauty veil, gently guarding you during life’s everyday moments: the stroll to your morning coffee, a quick stop at the shops, the sunlit walk from school drop-off to your next meeting. These are the golden hours when your skin whispers for protection. And we’re here—seamlessly, simply—with formulas that slip into your day like your favorite lipstick.
Your skin, filtered. Beautifully. Every day.
Co-Founder
Lalena
I fell in love with suncare later than I’d like to admit—at 40, when I began to truly see the sun’s quiet imprint on my skin. The fine lines, the shifting texture, the pigment that hadn’t always been there.
I had always done the “right” things—hat, umbrella, sunscreen at the beach. But somehow, I had missed the obvious: the sun doesn’t only live at the beach. It’s in the morning light on your commute, the late-afternoon run, the everyday walks that feel too fleeting to matter… but they do. They always did.
When I started searching for a sunscreen that felt like part of me—not just something I wore, but something I wanted to wear—I discovered beautiful options. But many were out of my budget, and the idea that daily SPF protection that was a pleasure to wear only comes with a luxury price was no longer an option. My skin deserved better.
That’s where BEAUTI-FLTR began. I partnered with a brilliant team of Australian sunscreen chemists to create something honest, effective, and above all, pleasurable. Something that slips into your day like silk on skin.
Now, this is the SPF I reach for every morning—no second thoughts, no hesitation. Just protection, elegance, and quiet confidence in a bottle.