Wear Beautiful Sunscreen
BEAUTI-FLTR SPF 50+
Our Story
It's a fact: wearing sunscreen is the most important thing you can do for your skin. At BEAUTI-FLTR, our goal is to help you protect your beautiful skin with broad-spectrum SPF 50+ that's a pleasure to wear and reasonably priced.
We focus on creating elegant sunscreen textures that seamlessly fit into your everyday life—whether you're at work, going for a walk, popping to the shops, or doing the school run. These are the moments when the majority of sun damage occurs, and that's where we want to be your Beauty Filter.
It's important to note that our current range is not water resistant, so keep that in mind for beach or pool days.
Our products are proudly Australian-made and tested. We also strive to be environmentally conscious by using packaging made with 30% PCR (post-consumer recycled) materials, and our tubes are 100% recyclable.
At BEAUTI-FLTR, we are vegan-friendly and cruelty-free, because protecting your skin shouldn't come at the cost of our planet or animals.
Co-Founder
Lalena
I discovered my passion for suncare far too late—at 40—when I started noticing the effects of sun exposure on my own skin. I’d always been diligent wearing sunscreen, a hat, and sitting under an umbrella at the beach, so I couldn’t understand why my skin showed more pigmentation and fine lines than my friends’ and sisters’.
Then it hit me: I had never (literally never!) worn sunscreen in my everyday life—walking to work, going for a run, or picking the kids up from school. Realizing how much sun damage happens during these ordinary moments was a wake-up call.
When I started searching for a sunscreen I’d actually want to wear every single day, I found myself loving the elegant, high-quality options—but their price tags made me hesitate to repurchase. And skipping sunscreen wasn’t doing my skin any favors.
That’s when the idea for BEAUTI-FLTR was born. I teamed up with an incredible group of Australian sunscreen chemists to create formulas that are not only effective but also a pleasure to use. We knew we’d succeeded when BEAUTI-FLTR became the SPF I wanted to reach for every single day.