• Most sun damage doesn’t happen when you're swimming. It happens while you're simply living.
• Walking to get coffee. Driving with the window down. Sitting by a window. Picking up the kids. These are the moments—the ordinary, overlooked ones—where UV exposure silently accumulates, day after day.
• So when it came time to create our formulas, we made a deliberate, considered choice: not to make them water resistant.
• We chose breathability. We chose beauty. We chose comfort. Because we wanted to make the SPF you'd actually want to wear every single day.

A note from our Founder, Lalena;

When I started searching for a sunscreen that felt like part of me—not just something I wore, but something I wanted to wear—I discovered beautiful options. But many were out of my budget, and the idea that daily SPF protection that was a pleasure to wear only comes with a luxury price was no longer an option. My skin, and yours deserves better.

Beautiful Sunscreen is too important to be expensive.

UV radiation—not temperature—is what causes skin damage. The sun doesn’t need to feel hot to leave a mark.

Let’s unravel a little of the science, simply:

UVB – This is the ray we associate with sunburn.

It's strong, seasonal, and peaks in the Australian summer months—December to February. 

UVA – It’s present all year, barely shifting with the seasons.

UVA is sneaky.  It reaches deeper, affecting collagen, elasticity, and accelerating signs of aging—those fine lines, the uneven tone, the quiet tiredness we sometimes see in the mirror. Even when it's cool outside, UVA is still there, writing softly into our skin.